Lesson Plan
Business Blueprint
Guide entrepreneurial college students through planning and launching a dropshipping apparel business targeting their college peers.
Empowers students to tap into a lucrative market with a streamlined approach, boosting confidence and practical business skills.
Audience
Time
Approach
Materials
Prep
Review Pre-Session Materials
15 minutes
Step 1
Session 1: Laying the Foundation
30 minutes
Step 2
Session 2: Developing the Business Model
30 minutes
Step 3
Session 3: Planning for Launch
30 minutes
Slide Deck
Session 1: Laying the Foundation
What is Dropshipping?
Benefits for College Apparel
Identifying Your Target Market
Interactive Q&A
Lesson Plan
Session 1: Market Analysis & Niche Discovery
Introduce students to market analysis fundamentals and niche discovery tailored for dropshipping college apparel, equipping them with the skills to identify and exploit profitable niche markets.
Understanding market analysis and niche selection is vital to ensure business success, especially in the dynamic college market where trends change rapidly.
Audience
Time
Approach
Materials
Prep
Pre-Session Review
15 minutes
Step 1
Introduction to Market Analysis
10 minutes
Step 2
Identifying Your Niche
10 minutes
Step 3
Interactive Q&A and Wrap-Up
10 minutes
Slide Deck
Welcome & Session Overview
What is Market Analysis?
Identifying Your Niche
Interactive Brainstorming
Q&A and Wrap-Up
Lesson Plan
Session 2: Supplier & Business Setup
Guide students through identifying reliable suppliers and establishing a functional dropshipping business setup tailored for college apparel.
A strong supplier relationship and efficient business setup are foundational for a successful dropshipping model, reducing risk and ensuring quality service for college customers.
Audience
Time
Approach
Materials
Prep
Pre-Session Checklist
10 minutes
Step 1
Understanding Supplier Criteria
10 minutes
Step 2
Establishing Business Setup
10 minutes
Step 3
Interactive Activity & Q&A
10 minutes
Slide Deck
Welcome & Session Overview
Key Supplier Criteria
Establishing Business Setup
Interactive Group Activity
Q&A and Wrap-Up
Lesson Plan
Session 3: Marketing Mastery for College Apparel
Equip students with digital marketing strategies tailored for college apparel, enabling them to craft campaigns that resonate with college audiences.
Effective marketing is crucial to capture the attention of college students in a competitive market, ensuring the success and reach of the dropshipping apparel business.
Audience
Time
Approach
Materials
Prep
Pre-Session Research
10 minutes
Step 1
Digital Marketing Fundamentals
10 minutes
Step 2
Crafting a Campaign for College Apparel
10 minutes
Step 3
Campaign Analysis & Wrap-Up
10 minutes
Slide Deck
Welcome & Session Overview
Digital Marketing Fundamentals
Crafting a Campaign
Analyzing Campaign Performance
Q&A and Wrap-Up
